economy
diciembre 26, 2025
Con un nuevo concepto en sus tiendas, la marca Pandora refuerza su apuesta de crecimiento en Colombia para 2026
El formato Evoke es un concepto que ofrece una experiencia más cercana, táctil y personalizada con la joyería. Foto: Cortesía
TL;DR
- Pandora's direct management of the Colombian market since 2024 has led to significant growth.
- The brand has modernized flagship stores (Unicentro, Andino) with the Evoke concept.
- Two new Pandora boutiques have opened at El Dorado Airport in Bogotá.
- Colombia is identified as Pandora's most dynamic market in Latin America.
- Pandora currently has 72 stores in 23 cities and plans for six new openings in 2026.
- The Evoke store format offers a more intuitive and sensory shopping experience.
- Future expansion includes opening an Evoke store in Medellín's El Tesoro mall.
- Pandora maintains a strong commitment to sustainability, using recycled materials and offering personalized hand-engraved pieces.
- Collaborations with Disney and Marvel continue to attract new customers.