health
diciembre 24, 2025
Planes voluntarios de salud aumentan ingresos y afiliaciones y alcanzan $14,5 billones proyectados para 2025
Ingresos de PVS pasarán de $2,5 billones en 2010 a $14,5 billones en 2025, un aumento de 5,8 veces. Foto: iStock
TL;DR
- The voluntary health plan market in Colombia experienced continuous expansion between 2020 and 2025.
- Families are purchasing prepaid medicine plans, health insurance policies, complementary care plans, and prepaid ambulance services due to financing and access challenges in mandatory insurance.
- Projected revenues for private health insurance will reach $14.5 trillion pesos by 2025, a 5.8-fold increase from 2010.
- Real market growth between 2010 and 2025 averaged 7.6% annually, outpacing the Colombian economy's growth.
- Voluntary plans could reach 1% of GDP by 2030 if the current expansion rate is maintained.
- The participation of prepaid medicine companies has decreased, while health insurance policies are nearing their highest historical participation.
- Colsanitas leads the prepaid medicine segment, Compensar leads in complementary care plans, and Sura dominates health insurance policies.
- By 2025, voluntary plans are expected to cover services worth $9.1 trillion pesos, with insurance policies investing $69 for every $100 received.
- The number of Colombians affiliated with a voluntary plan grew by 18% between 2020 and 2024, reaching 2.2 million.
- Women constitute the majority of affiliates, with an average of 54.7% between 2020 and 2024.
- 66.5% of voluntary health plan purchasers belong to households with medium or low incomes.
- The average age of affiliates has increased, with a higher proportion of purchasers over 40 and over 60 years old.
- Affiliates report more difficulties performing daily activities and a higher incidence of recent chronic disease diagnoses, indicating concentration in a population with greater healthcare needs.
- In 2024, approximately 2.3 million Colombians (4.6% of the population) had a voluntary health plan.
- Voluntary health plans are a significant source of resources, projected to reach $9.1 trillion pesos in 2025, and users consume fewer services from the general insurance system.