Nostalgia tras regreso de la abejita Conavi tras 20 años: esta es su historia
En una oficina ubicada cerca de la Avenida Las Palmas, en Medellín, donde hoy funciona Consultores y Abogados, Lina Gómez Vásquez revisó su celular en...
TL;DR
- Bancolombia released 300,000 commemorative cards with Conavi's bee mascot on October 31st, the anniversary of founder Alberto Gómez Ramírez's death.
- The bee mascot, created in 1974, symbolized organization, work, constancy, and community, aiming to make financial institutions feel approachable.
- Conavi, founded by Alberto Gómez Ramírez, focused on providing accessible banking services to a broad customer base, prioritizing human connection over strict operational manuals.
- The bank grew significantly, transforming into a commercial and savings bank with millions of clients and early adoption of technology.
- After 34 years, Gómez stepped down following Conavi's merger with Corfinsura and Bancolombia in 2006.
- The commemorative cards are available in Bancolombia branches, with digital activation possible via Apple Pay and Google Pay.
- The return of the bee mascot is intended to evoke nostalgia and celebrate the generational connection it represents.