economy
diciembre 22, 2025
Estas son las cinco tendencias definirán la forma de consumir alimentos en 2026, según análisis de Cargill
Periodista Portafolio21.12.2025 11:33 Actualizado: 21.12.2025 11:44
TL;DR
- Five consumer trends identified by Cargill's TrendTracker will shape food and beverage choices in Colombia by 2026.
- Consumers are increasingly focused on holistic well-being, including physical, emotional, and mental health.
- Longevity is viewed as a lifestyle choice, with a focus on quality of life and long-term well-being.
- Consumers seek a balance between health and enjoyment, opting for 'guilt-free' pleasures.
- Food is becoming a multisensory experience, with interest in new flavors, formats, and cultural fusions.
- Value is redefined beyond price, incorporating quality, nutrition, experience, and accessibility.
- Cargill's recent achievements in Colombia include exporting chicken to Japan and investing in local infrastructure.
- The company aims to strengthen food security, innovation, and local talent in line with consumer trends.