economy
diciembre 28, 2025
Así se cocinó Mi Buñuelo: del rebusque a franquicia familiar
El aceite hirviendo, el olor a queso costeño y a buñuelo resumen una escena cotidiana en varios barrios y sectores de Medellín, algo que se hace mucho...
TL;DR
- Mi Buñuelo started nearly 40 years ago in Medellín, evolving from a small neighborhood store into a recognized buñuelo franchise.
- The business was founded by Leonel Escobar and his family, who were inspired by the nickname 'Mi Buñuelo' given to them by children.
- The family now independently manages eight of their own establishments, all maintaining the brand's signature colors and name.
- The COVID-19 pandemic presented a significant challenge, forcing the business to adapt to delivery services.
- The generational handover is underway, with Leonel's children actively participating in the business, aiming for future expansion and product line development.
- The December holiday season significantly boosts sales, with buñuelo production increasing by up to 233% during this period.
- Mi Buñuelo also sells other items like empanadas, stuffed potatoes, and tamales, and offers a holiday box during the festive season.
- The business has faced legal battles against third parties attempting to use the Mi Buñuelo brand without authorization.
- The original recipe, created by Leonel's mother Margarita, remains a closely guarded secret and is resistant to modern modifications like sweet fillings.