economy
diciembre 19, 2025
¿Cuánto aumenta el consumo de galletas en Colombia durante la temporada de Navidad y fin de año?
La temporada navideña se consolida como uno de los periodos de mayor consumo de galletas en Colombia. Foto: Cortesía
TL;DR
- The Christmas season is a major period for cookie consumption in Colombia.
- Cookie consumption in this segment grew by 48% in 2024 during the Christmas season.
- This growth is linked to family celebrations, social gatherings, and ongoing traditions.
- Oreo is promoting experiences that combine indulgence, fun, and emotional connection.
- 96% of Colombian consumers practice mindful snacking.
- 79% of consumers value snacks more when consumed consciously.
- Mindful snacking offers an opportunity to reconnect, create traditions, and balance pleasure with well-being.