Hugo Boss acelera su expansión en Colombia en más de una década con apertura de una tienda Hugo en Bogotá

diciembre 20, 2025

TL;DR

Hugo, one of Hugo Boss's global brands, opened its first physical store in Bogotá, Colombia.
The expansion involved an investment of approximately US$500,000.
The new store is located in a strategic retail area of Bogotá.
Marcas Europeas SAS, the authorized franchisee since 2008, manages the store.
This is Hugo's second store in Colombia, reinforcing its presence in the country.
The store's design reflects Hugo's contemporary DNA with a modern, industrial aesthetic.
The store offers men's and women's apparel, footwear, and accessories.
This opening is part of Hugo Boss's global rebranding strategy, separating into Boss and Hugo brands.
Hugo is positioned for a younger, urban audience focused on creativity and individuality.
Colombia now has an official Hugo Boss online store (www.hugoboss.com.co) since March 2024.
The brand plans to open at least three new physical stores in Colombia over the next three years.
The Fall Winter 2025 collection is available at the new Bogotá store.

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