PepsiCo fortalece alianzas en Colombia para una producción agrícola más eficiente

TL;DR

PepsiCo's global sustainability initiative, PepsiCo Positive (Pep+), is being implemented across Latin America, with Colombia as a key active country.
The strategy is structured around three pillars: Positive Agriculture, Positive Value Chain, and Positive Choices.
In Colombia, efforts are focused on regenerative agriculture to increase productivity and reduce farmer vulnerability to climate change, utilizing technologies like efficient irrigation and satellite monitoring.
PepsiCo has reduced water consumption by 22% in sensitive areas since 2015 and launched the first artificial aquifer recharge project in Colombia with CAR.
The company works closely with local farmers, providing technology and knowledge for AI-driven water use optimization and productivity increases.
PepsiCo is involved in alliances, including one with the World Economic Forum and CIAT, to promote soil health and protection.
Initiatives in the value chain include incorporating recycled materials in PET packaging and supporting recyclers to ensure a dignified income.
In the beverage portfolio, brands like Gatorade and H2Oh! promote healthy lifestyles, and programs like Aquafund provide access to safe water.
PepsiCo partners with Postobón on the Proyecto Faro to close the plastic cycle, from collection to reuse of recycled material in bottles.

Continuar leyendo el artículo original