Empresarios lideran expansión del ‘e-commerce’ en con una facturación de más de US$100 millones en cinco países
Fundadores del Grupo Effi. Foto: Archivo particular

TL;DR
- The company achieved 35% growth and over US$100 million in revenue in the past year.
- Its solutions support thousands of brands in optimizing operations and expanding markets.
- Colombia shows strong e-commerce dynamism, growing 3% in Q2 2025.
- Effi aims to build solid, collaborative structures for e-commerce in Latin America.
- Effisystems, founded in 2017, offers cloud software to automate e-commerce processes.
- Effiliving, opening in March 2026 in Medellín, will be Colombia's first e-commerce dedicated building.
- Effiliving is envisioned as a hub for digital entrepreneurs and professionals.