Así logró transformar la marca Super WOW el negocio del arreglo de uñas, y ya acelera su expansión en Latinoamérica

TL;DR

Super WOW was founded 12 years ago with the goal of transforming hand and foot care services and professionalizing manicurists.
The company operates a franchise model, with 37 locations in Colombia (9 owned, 28 franchised).
Super WOW employs over 900 women, primarily manicurists.
The brand performs over one million services annually.
Sales have consistently grown at double-digit rates.
Expansion plans include focusing on Medellín, Cali, and the Caribbean coast in Colombia, with international expansion into Mexico already underway.
Super WOW has its own line of '21-free' cosmetic products, which accounts for about 20% of its revenue.
The Super WOW Foundation provides professional training and scholarships for women in nail care.

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