economy

diciembre 19, 2025

La 'obsesión' de la cadena de restaurantes Bacu por conocer a sus clientes mientras combina comida con tecnología

Juan Osuna, Stephanie Gómez y Andrew Clarkson, cofundadores de Bacu. Foto: Archivo particular

La 'obsesión' de la cadena de restaurantes Bacu por conocer a sus clientes mientras combina comida con tecnología

TL;DR

  • Bacu, founded three years ago, offers "good food for every day" with a focus on varied, healthy, and affordable options.
  • The company combines food with technology, using data to understand customer preferences and personalize meal offerings.
  • Bacu has 17 locations across Bogotá and Medellín, serving an average of 85,000 orders per month.
  • Expansion plans include opening more locations in Medellín and eventually entering other Colombian cities like Cali and Cartagena, with a long-term vision for regional expansion.
  • Popular menu items include waffles for breakfast, pollo gaucho and Macondo bowls for lunch, and lighter options like soups and salads for dinner.
  • Bacu offers a loyalty program called 'Club Bacanes' to reward its customers.
  • Meal prices for lunch with a drink range from $30,000 to $43,000 COP.