IVA del 19% y la incertidumbre tributaria frenan las proyecciones de crecimiento de BetPlay hacia el cierre de 2025
Paola Gayón Díaz, gerente de marca de Betplay. Foto: Archivo particular
TL;DR
- The online gaming industry in Colombia is facing challenges due to a new 19% VAT on deposits.
- This has led to users migrating to illegal platforms, impacting public health funding by approximately 20%.
- BetPlay, operating for eight years, focuses on balancing tax impacts with innovation, responsible gaming, and supporting the sports ecosystem.
- Over 93% of BetPlay's users access the platform via their app, which offers sports betting and over 1,600 online casino games.
- The company has over 9 million registered clients and supports bets as low as $500 COP, with a large network of over 55,000 recharge and withdrawal points.
- While the user base is predominantly male (70-80%) and aged 18-25, female participation is growing.
- BetPlay projects double-digit growth, boosted by upcoming events like the World Cup and their sponsorship of the Colombian national team.
- The company subsidizes the VAT to prevent user migration to illegal sites, which has reduced their investment capacity and led to a 20% drop in contributions to public health.
- BetPlay sponsors 27 teams across various leagues and supports less-publicized sports as part of its social responsibility.
- The company actively generates content on social media to educate users about legal betting and combats account impersonation.
- BetPlay was a pioneer in Colombia with its responsible gaming program, offering tools like budget calculators and self-assessment tests.
- They have an alliance with a mental health company for psychological support.
- The brand's new ambassador is James Rodríguez, chosen for his connection to Colombian football and the 'Bet on your passion' message.
- BetPlay clarifies that they are not involved in sports results and are negatively impacted by match-fixing due to their reliance on statistical probabilities for betting odds.