“No es momento de huir de Colombia, es momento de invertir”: Germán Efromovich
El histórico Hotel InterContinental Movich en Medellín está cumpliendo 55 años de su fundación. Se trata del primer hotel 5 estrellas que hubo en el p...
TL;DR
- The InterContinental Movich Hotel in Medellín is celebrating 55 years.
- The hotel is undergoing its second renovation with an investment of $10 million, currently at 65% completion.
- Owner Germán Efromovich plans to expand the Movich Hotels chain internationally to Brazil, the United States, and Europe.
- The chain aims to open three more hotels in Colombia by 2030.
- The hotel was closed for two years due to reconstruction, impacting recent visitor numbers.
- The pandemic forced the hotel to adapt with services like food delivery and mobile cycling facilities.
- Concerns about security in Colombia are deterring tourism.
- Short-term rentals via mobile apps have boomed but are facing regulation due to security issues.
- The hotel chain currently operates at 80% occupancy.
- Medellín accounts for approximately 20% of the chain's total 1,200 beds.