Vassar Feria también dará el salto digital y buscará llegar a más consumidores con su primer ‘Live Shopping’

TL;DR

Vassar Fair has evolved from a startup bet into a major platform for small and medium businesses in Bogotá over three years.
It has connected more than 2,200 entrepreneurial ventures across eight editions, with sales ranging from 30 to 40 million COP per brand.
The fair offers a holistic experience combining commerce, culture, gastronomy, music, and training, with continuous support for entrepreneurs through its community.
The upcoming December 9-14 edition will feature over 400 brands and introduce Vassar Live Shopping, a simultaneous online fair.
Future plans include four editions in 2026, three in Bogotá and one in another Colombian city.
Entrepreneurs need to be well-prepared for fairs, understanding inventory, logistics, and financial management as if opening a temporary store.
Vassar provides support through programs like Plan Padrino and weekly training sessions.

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