economy
diciembre 23, 2025
Esta es Dulzamara, la marca colombiana de vestidos de baño que busca conquistar el verano en Estados Unidos
Dulzamara nació hace 13 años como un proyecto familiar. Foto: Cortesía
TL;DR
- Colombia is recognized internationally for its swimwear, distinguished by design, textile quality, and production capacity.
- Dulzamara, a Colombian swimwear brand, has achieved international presence in 19 markets, with 70% of its revenue from exports.
- The brand emphasizes 100% Colombian inputs, design, and an export-focused commercial strategy.
- Dulzamara's primary focus for international expansion is the United States and the Caribbean.
- Challenges include economic and political uncertainty, particularly the impact of tariffs on margins and purchasing decisions.