Esta es Dulzamara, la marca colombiana de vestidos de baño que busca conquistar el verano en Estados Unidos

Dulzamara nació hace 13 años como un proyecto familiar. Foto: Cortesía

Esta es Dulzamara, la marca colombiana de vestidos de baño que busca conquistar el verano en Estados Unidos

TL;DR

  • Colombia is recognized internationally for its swimwear, distinguished by design, textile quality, and production capacity.
  • Dulzamara, a Colombian swimwear brand, has achieved international presence in 19 markets, with 70% of its revenue from exports.
  • The brand emphasizes 100% Colombian inputs, design, and an export-focused commercial strategy.
  • Dulzamara's primary focus for international expansion is the United States and the Caribbean.
  • Challenges include economic and political uncertainty, particularly the impact of tariffs on margins and purchasing decisions.