Black Friday 2025: qué buscan y cuánto invertirán los cartageneros
A pocas horas del Black Friday 2025, muchos cartageneros ya tienen listas sus compras y están siguiendo de cerca las ofertas que comenzaron incluso antes del 28 de noviembre. La expectativa es alta y no solo entre los compradores, pues el comercio local también se prepara para una de las jornadas más fuertes del año.
TL;DR
- Cartagena is preparing for Black Friday 2025, with consumers and local businesses anticipating a significant sales event.
- A Fenalco survey indicates high consumer awareness and participation in Black Friday.
- Top product categories include technology (38%), fashion and accessories (26%), and home goods (24%).
- Consumers show a near-even split between online (42%) and physical stores (41%) for purchases.
- While discounts are a major purchase driver, 61% of consumers are skeptical about promotion authenticity.
- A majority of consumers (53%) plan to spend over $500,000 during Black Friday, driven by purchases of technology and Christmas items.
- Fenalco emphasizes Black Friday's role in boosting year-end sales and stresses the importance of building consumer trust and ensuring genuine discounts.