Esta marca argentina va a acelerar su expansión en Colombia con aperturas en Cali, Medellín y Barranquilla

TL;DR

Prüne, an Argentine brand, is expanding its operations in Colombia, focusing on Bogotá.
The company plans to open new stores in Medellín, Cali, and Barranquilla soon.
Prüne expects around 20% growth this year, attributed to its online channel, Bogotá stores, and expansion.
The Colombian market is considered strategic due to its urban, sophisticated, and contemporary culture.
Prüne's current Bogotá presence includes stores in El Retiro, Andino, Unicentro, and La Colina, plus outlets.
Key challenges in expansion include complex property structures and prolonged negotiations within shopping centers.
The brand's latest collection features refined leather goods with contrasting materials, prominent prints, and a sophisticated color palette.

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