Líder absoluto del mercado con el 45% lanza su producto 'Insignia' y anuncia gran expansión en Colombia
El mercado de cadenas de hamburguesas en Colombia es un sector altamente competitivo y dinámico, marcado por la coexistencia de gigantes locales y poderosas multinacionales.
TL;DR
- Colombia's burger market features strong competition from local and multinational brands.
- Global brands like McDonald's and Burger King are expanding and remodeling outlets.
- El Corral, a Colombian brand founded in 1983, holds a significant market share of 45.1%.
- El Corral is launching two new burgers: Corral Insignia and Todoterreno Insignia.
- The company plans to open over 30 new restaurants, including 4 Corral Gourmet (table service) locations.
- El Corral is enhancing its digital sales channels, including e-commerce, call center, kiosks, and delivery platforms.
- El Corral serves over 18 million consumers annually, operates 219 restaurants, and generates over 3,400 direct jobs.