Maquillaje, moda y cafés tostados ‘made in Colombia’, a la conquista de EE.UU. durante Black Friday

El Black Friday 2024 registró US$10.800 millones en compras por e-commerce en Estados Unidos. Foto: iStock

Maquillaje, moda y cafés tostados ‘made in Colombia’, a la conquista de EE.UU. durante Black Friday

TL;DR

  • Colombian fashion, beauty, and origin-roasted coffee businesses are targeting the US Black Friday sales.
  • US online sales are projected to reach $253.4 billion between November and December 2025, with total retail sales expected to exceed $1 trillion.
  • Colombian exports of fashion, beauty, and coffee to the US totaled over $280 million from January to September 2025.
  • Fashion exports to the US reached $200.1 million from January to September 2025, a 4.1% decrease compared to the same period in 2024.
  • Beauty preparations exports grew by 53.7% to $28.6 million by September 2025, driven by specialized personal care and makeup products.
  • Origin-roasted coffee exports increased by 9.5% to $56.6 million from January to September 2025.
  • Aromatic herbs like rosemary, thyme, and laurel are also seeing demand, with exports reaching $12 million by September 2025.