Black Friday: el 53% de los colombianos gastará más de $500.000, según encuesta de Fenalco
El Black Friday continúa fortaleciendo su posición en el mercado colombiano. Así lo confirman los resultados de la más reciente Encuesta de Black Frid...
TL;DR
- 95% of Colombians are aware of Black Friday, and 85% have shopped during the event.
- Technology is the most desired product category (38%), followed by fashion (26%) and home goods (24%).
- Online and physical stores have similar participation rates (42% and 41% respectively), with international platforms growing (28%).
- Discounts are the main purchase driver, but 61% of consumers doubt the authenticity of some offers.
- Black Friday is used for year-end savings (47%) and early Christmas gift purchases (33%).
- Key concerns include discount veracity, product quality, warranty issues, and digital fraud.
- 53% of consumers plan to spend over $500,000 during Black Friday.
- Black Friday is a significant driver for year-end commerce, with the challenge of building consumer trust.