Black Friday: Recomendaciones de seguridad para compras online y evitar el fraude
El Black Friday de 2025 ha marcado un panorama significativo para el comercio electrónico y minorista en Colombia. El impacto económico de este evento en el país es contundente. La edición del año pasado generó ventas superiores a los $2.4 billones de pesos colombianos, según datos de la DIAN, a partir de más de 13.7 millones de transacciones. Para 2025, las proyecciones son aún más optimistas.
TL;DR
- Black Friday 2025 in Colombia generated over $2.4 trillion pesos in sales.
- Technology, fashion, and home goods were the most sought-after items.
- Around 60% of Colombians use Black Friday to get a head start on year-end shopping.
- The National Police are increasing surveillance and warning citizens about online purchase scams.
- Consumers should verify website authenticity (HTTPS, SSL certificate, consistent design and spelling).
- Use trusted payment methods and avoid suspicious links or offers.
- Do not share personal or financial information via phone or email.
- Activate bank alerts and monitor credit card activity.
- Review return policies, shipping times, and costs before purchasing.
- Over 1,853 internet purchase/sale fraud incidents and 755 website impersonation incidents have been reported in 2025.