Revolucionar el cuidado de los pisos, el nuevo foco de los negocios de Groupe SEB, dueña de la tradicional Imusa

TL;DR

Groupe SEB, through its brand Imusa, is introducing advanced floor care solutions in Colombia.
Consumer research identified a need for time-saving cleaning tools, especially for households with children and pets.
Imusa has already sold 12,000 units of its wireless vacuum cleaners in the past year.
The new vacuum-mop machines offer a 2-in-1 functionality, capable of vacuuming and mopping simultaneously, saving up to 50% of cleaning time.
These new devices provide up to 50 minutes of autonomy, sufficient for cleaning up to 150 square meters.
The company aims to become the market leader in floor care through innovation, aggressive marketing, and wide distribution.
The vacuum-mop machines are priced around two million Colombian pesos, reflecting their advanced technology and dual functionality.
Groupe SEB is experiencing overall growth in Colombia across various product categories, including kitchenware and kitchen electrical appliances.

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