economy
diciembre 23, 2025
Cinco destinos emergentes impulsan el crecimiento del turismo en Colombia
El turismo en Colombia atraviesa una fase de expansión que ya no se explica solo desde los destinos consolidados, pues las cifras recientes muestran q...
TL;DR
- Tourism in Colombia is expanding beyond traditional destinations, with growth observed in specific regions like Cauca, Antioquia, Bolívar, Nariño, and Tolima.
- A study by the Ministry of Commerce, ProColombia, and Cotelco analyzed tourism evolution in these five departments from 2019-2025, considering business formalization, connectivity, tourist spending, employment, and public investment.
- Emerging destinations are identified by specific cities, corridors, and municipalities showing concrete signs of consolidation, not entire departments.
- Cauca's tourism is centered around Popayán, which saw a 51.9% increase in national tourists and significant public investment.
- Antioquia's tourism benefits from Medellín, Rionegro, Envigado, Santa Fe de Antioquia, Jericó, and Jardín, with a 156% increase in foreign tourists compared to 2019.
- Bolívar's growth extends from Cartagena to municipalities like Mompox and San Basilio de Palenque, doubling its tourism providers and strengthening air connectivity.
- Nariño's potential is built on Pasto and Ipiales as a binational and nature tourism corridor, with sustained public investment and a growing formal tourism offer.
- Tolima is consolidating as a rest and nature destination, with Ibagué as its main hub, experiencing significant increases in land and air passengers and a rise in tourism providers.
- The success of these emerging destinations is attributed to investment, connectivity, and public-private partnerships.