Estas son las cinco tendencias en ‘influencer marketing’ para el 2026

TL;DR

Over 75% of the Colombian population is connected to the internet, and nearly 7 out of 10 are active on social media, fueling influencer marketing growth.
2026 is a crucial year for influencer marketing, as content creators are the most effective way for brands to connect with audiences.
Key trends for 2026 include a focus on short video content and social media, the rise of "Radio 2.0" audio formats, the integration of video games as interaction spaces, and social commerce driving purchases.
Brandformance 2.0 will integrate brand building and performance metrics, emphasizing quantifiable trust, purpose, conversion, and loyalty.
Authenticity and human-centered content will be paramount, with user-generated content dominating algorithms.

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