Fabricantes de velas esperan que ventas crezcan hasta 10% este año, ¿desde qué precios se encuentran?

TL;DR

Over 200 million candles are projected to be sold in Colombia for the December 7th Día de las Velitas.
Manufacturers begin preparations in February and dispatch candles from August to meet demand.
Sales growth is estimated between 8% and 10% for this year, driven by the holiday season and diverse candle types.
Colombian candle production uses 700-800 million tons of paraffin annually.
Supermarkets offer various candle packages with prices ranging from $7,500 to $17,990.
The tradition is linked to the Catholic dogma of the Immaculate Conception of the Virgin Mary, originating from a papal proclamation in 1854.
Día de las Velitas marks the beginning of the Christmas season in Colombia, involving family gatherings and traditional foods.
Children and families are the primary target market for this celebration and commercialization.
Challenges include intense competition, low profitability for certain candle types, and issues with unofficial paraffin sales and lack of working capital for some businesses.
Digital channels are seen as a competitive space for strengthening sales and brand recognition.

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