economy
diciembre 20, 2025
Los tres factores que tienen a KIA de líder en el mercado de Colombia
“El año 2025 ha sido un año histórico para KIA Colombia. A corte de noviembre ya llevamos más de 30 mil matrículas y una participación de mercado del 13,5%, que representa un crecimiento de más del 42% frente al año 2024”, resumió Andrés Plata, director de Ventas KIA - Colombia en entrevista con El Universal.
TL;DR
- KIA Colombia registered over 30,000 units by November 2025, achieving a 13.5% market share and 42% growth.
- The overall Colombian auto industry is projected to reach 252,000 registrations in 2025, a 27% increase from the previous year.
- KIA's growth factors include a 100% renovated national network of 49 experience centers, the launch of 12 new models in two years, and a marketing strategy supporting Colombian sports.
- The Caribbean Coast market (Atlántico and Bolívar), managed by Fujiyama, leads with a 22.4% market share and is crucial, accounting for nearly 10% of KIA's total sales.
- The KIA K3 model has been highly successful, becoming the brand's top seller and the industry's best-selling vehicle in Colombia, with nearly 9,000 units registered.
- Projections for 2026 anticipate the industry reaching 280,000 units, and KIA aims for 40,000 units with a 14.2% market share, driven by new hybrid and electric model launches.