Así quedó el ránking Recma en Colombia en el segundo semestre de 2025

TL;DR

IPG Mediabrands ranked first globally by Recma.
The network scored 51 points, leading the competition.
UM, part of IPG Mediabrands, maintained its first-place position for the fifth consecutive measurement.
Initiative, also within IPG Mediabrands, rose to the second position.
Recma evaluates agencies based on qualitative and quantitative indicators like dynamism, competitiveness, business development, new business activity, operational strength, and market share, excluding advertising investment.
The report is a key reference for the media agency sector, used by advertisers and competitors to track agency group performance.

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