Emprendedores de la dulcería tradicional fortalecen sus capacidades en encuentro nacional
En el marco del Plan “¡Llegaron las Purísimas!”, se realizó Encuentro con Emprendedores de Dulcería Tradicional en el departamento de Managua.
TL;DR
- An encounter for traditional sweets entrepreneurs was held in Managua as part of the Plan “¡Llegaron las Purísimas!”.
- Participants came from Masaya, Carazo, Rivas, Chinandega, Boaco, Matagalpa, and Jinotega.
- The meeting aimed to strengthen productive and commercial capacities through exchange and technical support.
- Discussions covered process optimization, product presentation, value proposition, cost structure, packaging, sales channels, and promotion strategies.
- Entrepreneurs learned to identify differentiating factors like identity, history, local ingredients, and artisanal techniques.
- Consumption trends and opportunities for market expansion were evaluated.
- The event concluded with a commitment to promote the growth of the traditional sweets sector and preserve Nicaraguan culinary and cultural richness.