tech
diciembre 17, 2025
De Call of Duty a los libros más vendidos: así es la invasión silenciosa de IA en la industria del entretenimiento
Desde hace un par de años, la inteligencia artificial dejó de ser una promesa futurista para convertirse en herramienta cotidiana. La usamos para coci...
TL;DR
- AI-generated art is becoming a common tool in entertainment, used for images, illustrations, and animations.
- The use of AI in Call of Duty: Black Ops 7's player cards and Marvel's Secret Invasion opening sequence has sparked controversy.
- Concerns include lack of transparency, ethical implications, authorship questions, and the potential displacement of human artists.
- Companies like Activision and Marvel's production partners admit to using AI tools, stating they support human creative teams.
- Critics question why cost savings from AI are not passed on to consumers.
- The use of AI in elements like book covers, as seen with Bloomsbury and Sarah J. Maas, also draws public protest.
- Defenders see AI as a complementary tool that accelerates processes and allows creators to focus on conceptual work.
- The core issue is not the technology itself, but its implementation: lack of transparency, use in visible product elements, and no consumer benefits.
- The cultural impact includes the potential dilution of unique artistic identity when 'minor' visual elements are automated.