economy
diciembre 26, 2025
Consumidores colombianos prevén aumentar su gasto en los próximos meses pese a preocupaciones económicas
Programar pagos y el uso del dinero permite optimizar las finanzas del hogar. Foto: Imagen generada con Inteligencia Artificial - ChatGPT
TL;DR
- 52% of Colombian consumers plan to increase their total spending in the next six months.
- 32% believe recent geopolitical events could slow economic growth.
- Spending intentions are highest for leisure travel, basic foods, and personal care products.
- Packaged snacks and alcoholic beverages are the only categories expecting reduced spending.
- Generative AI usage for evaluating products and brands increased from 29% to 47%.
- 70% of consumers consider environmental impact, but only 1-9% will pay a premium for sustainable options.
- 57% are open to trying new brands, but 80% ultimately choose familiar options.