Opticalia alcanza 150 ópticas en Colombia y proyecta un crecimiento de dos dígitos
Más de 150 puntos tiene Opticalia en 52 municipios del país. Foto: Cortesía
TL;DR
- Opticalia operates 152 points of attention across Colombia, present in 52 municipalities.
- The company's business model involves associating with optometrists and ophthalmologists, providing business support and management know-how.
- Opticalia sources its products through strategic alliances with suppliers, negotiating with associates and providers to generate an intermediation margin.
- The company sells its own brands and licensed products, including exclusive licenses like Arturo Calle.
- Opticalia projects 3-5% growth this year and anticipates approximately 10% growth next year.
- Rising energy costs directly impact operations, especially in warmer regions.
- The healthcare system crisis presents a dual impact: payment delays for associates working with EPS but increased demand for private consultations.
- Opticalia has expanded operations to Brazil and plans to launch in Peru soon.