Crean modelo que facilita la compra de vivienda para personas excluidas del sistema tradicional

diciembre 22, 2025

TL;DR

New home sales increased by 12.4% in 2025, but new construction starts decreased by 23.9%.
Difficulties in obtaining credit and increased bank rejections have hindered many potential homebuyers.
Constructora Maring has helped over 900 families access new housing in Cali, Yumbo, Jamundí, and Montería.
40% of these families were initially rejected by the traditional financial system.
The company's model involves a personalized, six-step financial evaluation and ongoing support for families.
Constructora Maring sold over 260 units in presale this year, with over 100 purchased by financially excluded households.
The company projects assisting over 300 excluded families in accessing their first home in 2026.

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