Estrategias equivocadas

TL;DR

Strategy execution is often more challenging than definition, but flawed strategies can be the core issue.
Companies may avoid admitting strategy problems to evade difficult conversations and rethinking decisions.
A strategy can fail if it's incoherent with a company's capabilities, resources, or culture.
Lack of trust in a strategy by implementers signals it might be flawed, often due to naive aspirations or impossible competitive approaches.
Concrete, simple, and understandable strategies build more confidence than idealistic or falsely sophisticated ones.
Misalignment within corporate governance (shareholders, board, management) is a clear indicator of an incorrect strategy.
Strategies that offer too many options without real choices, imitate others without considering context, or ignore risk appetite are fundamentally flawed.
A correct strategy involves genuine choices, solid assumptions, alignment with capabilities and culture, and trustworthy implementation.

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