La marca Lacoste refuerza su apuesta por Colombia con la apertura de su primer Concept Store en Latinoamérica

diciembre 22, 2025

TL;DR

Lacoste is accelerating its regional growth strategy with a focus on Colombia.
The brand has opened its first Concept Store in Latin America, and third globally, in Medellín.
A local Digital Flagship has also been launched.
The new store format represents an evolution of the brand, aiming to connect with new generations.
The Medellín Concept Store is part of Lacoste's global renovation campaign and regional positioning plan.
The new store offers an immersive shopping experience focused on art, innovation, and community.
Lacoste plans to open 30 stores in strategic locations across Colombia over the next five years in partnership with BMG.
The brand is strengthening its omnichannel presence with the recent launch of its local digital store.
The strategy aims to elevate Lacoste's proposal in image, experience, and collection in the Colombian market.

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