economy
diciembre 19, 2025
Diciembre impulsa la moda en Colombia: el sector movería $4 billones solo en este mes
Llegó el fin de año y, con él, la temporada más esperada para el comercio. En Colombia, diciembre no solo es sinónimo de celebraciones, sino también d...
TL;DR
- December is the peak sales month for the fashion industry in Colombia, averaging 11.2% of annual sales over the past seven years.
- Sales in December are driven by holiday bonuses, vacation shopping, increased emotional value of gifts, and higher average transaction prices.
- The fashion sector is expected to achieve approximately $4 trillion in sales in December, representing a 9.8% growth compared to 2024.
- The total Colombian fashion market is projected to reach $36.5 trillion in 2025.
- The busiest shopping periods are from December 17-24 and December 26-31, with a particular surge between December 20-24.
- Top fashion categories include formal wear, activewear, casual/sportswear, denim, swimwear, and intimate apparel, influenced by travel and well-being trends.
- Color trends for December include red, green, and blue due to their symbolic significance.