‘Una cajita feliz’: hace 30 años McDonald’s aterrizó en Colombia y esta es la historia de su arribo al país

TL;DR

McDonald's celebrates 30 years in Colombia since opening its first restaurant in Centro Comercial Andino.
The "Contigo, con toda" campaign highlights the brand's connection with Colombian families.
McDonald's operates 74 restaurants in Colombia and employs over 4,300 people, with nearly 70% being young individuals under 24 in their first job.
Approximately 70% of McDonald's suppliers in Colombia are local.
Key innovations and consumer experiences include Happy Meals, birthday parties, Automac, digital kiosks, app ordering, and seasonal local desserts.
The brand collaborates with local companies like Ramo and Colombina.
Social initiatives include support for Fundación Casa Ronald McDonald since 2001, the "Gran Día" charity event, "Puertas Abiertas" transparency program, and "McCampus Comunidad" free youth training.
Sustainability efforts are part of the "Receta del Futuro" strategy.
McDonald's plans to continue regional expansion, menu innovation, and strengthening social impact.

Continuar leyendo el artículo original