tech
noviembre 30, 2025
IA generativa y fraude digital: principales amenazas al e-commerce en fin de año
El comercio electrónico enfrenta uno de sus mayores desafíos en la temporada de compras de fin de año, cuando el volumen de transacciones digitales se dispara y los intentos de fraude se intensifican.
TL;DR
- E-commerce faces increased fraud risks during the holiday shopping season due to high transaction volumes.
- Online sales in Colombia grew 16.4% to COP 27.3 trillion in Q1 2025.
- Over 70,000 cyber incidents were recorded in Colombia in 2024.
- Generative AI-driven threats like advanced social engineering and deepfakes are becoming more sophisticated.
- Only 24.79% of Latin American companies using GenAI apply it to cybersecurity.
- Colombia experienced 36 billion cyberattack attempts in 2024.
- Recommendations include enhancing GenAI detection capabilities, pre-peak security audits, end-to-end data encryption, cybersecurity training, and resilient technological infrastructure.