María Paula Cano: “Nuestro reto y prioridad es llevar buenas prácticas de equidad"
El relanzamiento de la marca NatuChips fue la excusa para que María Paula Cano visitara Caracas lanzando un programa que se llama Las manos detrás de NatuChips. Pepsico quiere visibilizar el trabajo que hay detrás de cada paquete del producto y destacar las prácticas de equidad que incluyen a las mujeres y hombres del campo involucrados en el proceso.
TL;DR
- NatuChips relaunched with the 'Las manos detrás de NatuChips' program in Caracas, focusing on gender equity.
- María Paula Cano, Director of Corporate Affairs and Sustainability at PepsiCo for the Andean region, is leading initiatives to empower women.
- PepsiCo aims to close the gender gap in participation, including roles like sales and operations, traditionally dominated by men.
- The 'Línea Nosotras' in Venezuela is an all-female operated production line.
- Employee development programs like 'Inspiro' and 'Mujeres con Propósito' focus on training and leadership for women.
- The company encourages male participation in domestic care to support women's professional integration.
- PepsiCo implements inclusive communication, 'Speak Up' for reporting violence, and support for maternity and paternity leave.