El buñuelo es el rey de los diciembres: ¿Cuántos se venden durante Navidad? La cifra lo sorprenderá
Cuenta la historia que el buñuelo llegó con los españoles durante la colonización, pero su ancestro era dulce y fue aquí en donde se le añadió el alma...
TL;DR
- Buñuelos are a traditional Colombian food, symbolizing unity and family, especially popular in December.
- Their key ingredients are local: campesino or costeño cheese and corn flour.
- Demand for buñuelos increases exponentially in December, with some producers selling up to twice their normal volume.
- Inflation and tax reforms have impacted production costs and consumer purchasing power.
- Companies are developing frozen buñuelo products for retail and export, with the US market being a target.
- Retailers like Grupo Éxito expect sales to increase up to seven times in November and December.
- The cost of buñuelos is influenced by labor, flours (starch and tapioca), and cheese prices.
- Despite cost increases, some companies absorb a portion of the margin to keep prices accessible to consumers.
- Brands like Maizena see significant sales spikes in their mixes during the holiday season, highlighting the emotional connection to culinary traditions.