Jornadas de 'súperdescuentos' decembrinas dejaron una facturación de 2,6 billones de pesos

diciembre 28, 2025

TL;DR

Black Friday and Cyber Monday 2025 in Colombia set new records for sales and transactions.
Over 15.8 million electronic payments were made, totaling 2.6 trillion pesos, a 17% increase in revenue and 20% in operations compared to 2024.
The average purchase value slightly decreased, indicating more active consumer behavior and comfort with digital payments across channels.
While spending during the event was 85% higher than a typical November weekend, total consumption fell 2.8% compared to Black Friday 2024, suggesting more distributed spending throughout the year.
Purchases of goods grew by 102%, while spending on services increased by 55%, showing diversified consumer spending.
Clothing was the top-selling category, with purchases growing by 190%, particularly in Montería and Valledupar.
Consumers are increasingly seeking experiences and higher-value services, with growth seen in tourism, hospitality, and entertainment.
Digital commerce continues to advance, with online purchases reaching 37% of sales during Cyber Monday, solidifying the preference for online shopping.

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