tech
diciembre 21, 2025
La historia de Betty Crocker: la primera influencer de la historia
La primera influencer de la historia no subió selfies, no hizo unboxing, ni pidió “denle like y suscríbanse”. Tampoco existió. Se llamaba Betty Crocker y fue, sin saberlo, el experimento de marketing más exitoso del siglo XX.
TL;DR
- Betty Crocker was a fictional character created in 1921 by Washburn Crosby Company to promote their Gold Medal flour.
- The brand responded to customer inquiries with helpful advice, fostering trust and a human connection.
- Betty Crocker expanded her influence through radio programs starting in the 1930s, offering practical cooking advice.
- The character's portrait was updated periodically to reflect the evolving image of American women.
- Betty Crocker products were introduced after the brand had established a strong relationship with its audience.
- Her approach demonstrated the power of sustained usefulness and trust-building in marketing, predating modern social media strategies.