'Las transformaciones no se imponen': Essity

TL;DR

A self-led person, acting with coherence and making responsible decisions defines a leader.
Transformations require vision, sensitivity, and belief in people, not just strategy.
Essity's evolution from Grupo Familia has integrated Colombia as a strategic global hub.
Colombia is Essity's second-largest market in Latin America and eighth globally.
Key differentiators include a culture based on trust, integrity, closeness, and service.
A significant milestone was the consolidation of a US$35 million automated distribution center in Rionegro.
The company has strengthened its brands' leadership positions through consumer preference.
Future prospects are positive, with Colombia poised to lead through knowledge, talent, creativity, and innovation.
True transformations are built on trust, respecting history and culture while embracing a global vision.
Effective leadership means setting an example, working collaboratively, and freeing team talent.
The purpose is to make the Andean and Caribbean region a benchmark for competitiveness, sustainability, and social impact.
The objective is profitable growth, innovative solutions, exporting knowledge, and strengthening development.
The company aims to demonstrate that a global entity can also be profoundly local.

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