economy
diciembre 19, 2025
‘Oro verde’: aguacate hass colombiano buscará expandirse hacia mercados premium como Japón, Corea y China en 2026
Para 2026 el aguacate Hass colombiano se proyecta con crecimiento sostenido e impacto en nuevos mercados. Foto: iStock
TL;DR
- Colombia is the third-largest Hass avocado exporter globally, following Mexico and Peru.
- The country has year-round production, employs advanced cultivation methods, and promotes the 'Avocados from Colombia' brand.
- Colombia exports to over 30 markets and plans to expand into premium markets such as Japan, South Korea, and China.
- Technological advancements and favorable Colombian climate contributed to significant progress in 2025, including market access to South Korea and technical developments for Japan.
- Certifications like GlobalG.A.P. and RAS have strengthened international perception of Colombian avocados as sustainable and high-quality.
- Challenges in 2025 included rising input costs, tax pressures, and high interest rates, necessitating financial discipline and operational efficiency.
- A unique investment model using 'Vites' has shielded one company from financial costs and attracted agro-investment.
- External factors for 2026 include La Niña phenomenon, interest rate reductions, and increased international sustainability demands.
- Producers anticipate slightly higher prices and increased demand from Chile, the Middle East, and Eastern Europe in 2026.
- Strategic markets for 2026 include the US, Japan, South Korea, and China, with tactical opportunities in Argentina and Peru.
- Colombian Hass avocado exports grew by 46.6% in 2025, exceeding US$300 million, with Europe and the US as primary destinations.
- Hass avocado is a significant contributor to Colombia's trade balance.