Cheetos estrena ‘pinta’: PepsiCo lanza línea sin colorantes artificiales de su icónica marca
Cheetos y Doritos sin colorantes artificiales Foto: PepsiCo
TL;DR
- PepsiCo is launching Cheetos and Doritos lines without artificial colorants.
- This initiative responds to consumer demand for cleaner labels and simpler ingredients.
- The reformulation aims to maintain the original taste and texture of the snacks.
- The change aligns with PepsiCo's global strategy for portfolio transformation.
- This move is significant due to increased attention on ultra-processed foods and additives.
- The updated products are positioned to appeal to informed consumers seeking 'better choices' without sacrificing taste or convenience.