Colombia se prepara para un Black Friday ‘más activo y más exigente’: así comprará el país este año, según Fenalco

TL;DR

95% of Colombians are aware of Black Friday, and 85% have participated previously.
Technology is the most desired category (38%), followed by fashion (26%) and home goods (24%).
Online shopping in national stores (42%) and physical stores (41%) are nearly balanced with international platforms (28%).
Consumers view Black Friday as a financial planning tool, with 47% buying to save money and 33% buying Christmas gifts.
Three out of four consumers base decisions on discount levels, but 61% are skeptical about promotion authenticity.
Concerns include inflated prices, product quality, warranty issues, and digital fraud.
53% of consumers plan to spend over $500,000 COP during Black Friday 2025.
The challenge for retailers is to build trust through real discounts and secure shopping experiences.

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