tech
noviembre 18, 2025
¿Cómo se comunican las empresas con sus clientes? Informe revela preferencias de los colombianos
Cerca del 90% de los colombianos ha interactuado con chatbots.
TL;DR
- Colombia shows 83% AI adoption in 2025, leading other Latam digital transformation powerhouses.
- WhatsApp is the preferred channel for 75% of Colombians interacting with brands, followed by email (61%).
- SMS (27%) and social media (29%) are used for security and quick notifications.
- Email is valued in banking and telecommunications, while WhatsApp leads in retail and tourism.
- Nearly 90% of Colombians have interacted with chatbots, with 76% using WhatsApp Business Platform.
- Colombians demand real-time updates (82%), message personalization (80%), and interactive elements (73%).
- 43% of Colombians prefer a formal tone from brands.
- Colombians show high digital openness but also significant concern for digital security (50%).