economy
diciembre 24, 2025
La Nota Empresarial: La historia de las mascotas empresariales y cuáles son las más famosas
Algunas de las mascotas más famosas Foto: Kellog's / Canva / Illumination / Nintendo / McDonald's
TL;DR
- The concept of mascots for luck and protection dates back centuries, with the word 'mascot' originating from the French word for 'amulet'.
- Modern advertising transformed amulets into corporate characters that gave personality to products.
- Early corporate mascots include Michelin's Bibendum (1898), Planters' Mr. Peanut (1916), and Sun-Maid's 'red-hat girl' (1916).
- The advent of television in the 1950s allowed mascots to become animated, speaking, and singing characters.
- Mascots create emotional bonds by representing brand values and evoking memories.
- Famous mascots like Mickey Mouse, Bugs Bunny, SpongeBob SquarePants, Hello Kitty, Ronald McDonald, Super Mario, and Tony the Tiger have achieved global recognition and cultural impact.
- Mascots humanize products and companies, making even impersonal offerings seem approachable.