Cartagena celebra su independencia..., y también mide su impacto
Cartagena no solo celebra su independencia: la mide, la comprende y la proyecta hacia el futuro. En el marco de los 110 años de la Cámara de Comercio de Cartagena, esta visión cobra más fuerza que nunca, porque medir es comprender, y comprender es planear con propósito el desarrollo de nuestra ciudad.
TL;DR
- Cartagena is measuring the economic and social impact of its Independence Festival.
- The Chamber of Commerce of Cartagena is leading this initiative in partnership with the University of La Guajira and with support from local authorities.
- This is the first time the measurement will cover all official events to inform cultural and economic planning.
- The festival is viewed as an ecosystem for cultural tourism, traditional crafts, and creative economies.
- A 2023 measurement indicated that 25% of parade attendees were non-residents, and 74% traveled specifically for the festival.
- Average daily spending on accommodation was $452,000 and on food was $114,000.
- Measuring the impact helps visibility and planning, fostering smart and inclusive public policies.
- The measurement also seeks to understand how the celebrations strengthen social cohesion and a sense of belonging.