Dueños de Imusa redoblan la apuesta para 'mandar la parada' en máquinas de café
Krups es una marca de origen alemán, con más de un siglo de historia. Foto: Cortesía
TL;DR
- Groupe SEB led the coffee category in Colombia in Q2 with nearly 27% market share.
- Krups achieved 15% market share in specialized coffee machines in Colombia.
- Groupe SEB's coffee machine sales grew by 70% this year, expecting to reach over 4,000 units sold.
- The Colombian coffee category has shown significant dynamism over the last 24 months.
- Krups offers machines for filter coffee, manual espresso, and automatic machines, emphasizing technology for optimal coffee extraction.
- Groupe SEB provides strong customer support through over 80 service centers, a customer service program, and 30 own stores.
- Krups guarantees parts availability for repairs for 15 years from purchase.
- Automatic coffee machine sales in Colombia are concentrated in Medellín and Bogotá (over 60%).
- Krups is currently focused on domestic use and small businesses, with potential for professional machines in the future.
- Groupe SEB's goal is to grow the coffee machine market in Colombia by educating consumers on the benefits.